Posted On Tuesday, January 18, 2011 at 02:18:59 AM
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• Berlusconi has always wriggled off the hook before in sex scandals, but then he had a working majority in the Italian Parliament which he hardly enjoys now as it’s been reduced to single figures. Like a good media tycoon, he’s thinking of relaunching his own party as ‘Italia’, presumably on the very good grounds that Italians might find it difficult not to vote for their own country. But what’s this got to do with media and marketing? Well, Berlusconi controls most of the Italian media either through his private interests Mediaset (his own TV properties), Publitalia (a massive old-style publicity agency if not quite an ad agency) and Mondadori (magazines). As PM, he also controls the state-run TV channels.Any diminution in his political power, let alone finding himself in an Italian nick, would mean that huge chunks of Italian media would suddenly come into play. Rupert Murdoch’s Sky Italia is already a big player in Italy although thwarted hitherto by Berlusconi’s control of the pitch. Private equity companies would queue up to buy chunks of the Berlusconi empire if Silvio found himself suddenly indisposed. Well, we’ll see. But it does look like the old rascal is running out of friends and, therefore, time.
http://www.moreaboutadvertising.com/2011/01/italys-top-media-magnate-silvio-berlusconi-evade-bu/
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