Posted On Sunday, November 28, 2010 at 01:17:15 AM
Of course some people were shocked. Some were hurt and disappointed. But a lot were just happy they could gossip (or write lengthy opinion columns) about writers of columns. The tapes were downloaded and then forwarded, blogs and magazines that featured them received thousands of new followers.
But all the gossip and talk just happened indoors. Or over the phone or online. Not in public. In public it was ignored completely. Which implied that it probably wasn’t important enough to be discussed in public. Public space, on air was meant for more important matters.
Lengthy panel discussions, brief clips of sportsmen, headlines explained in more than a couple of sentences, entertainment ratings, opinions and a two minute claim to fame.
But more importantly, it was all about being sticky on air. Getting people glued. Clicking the right buttons on the remote to get back and watch or just leaving it on in the background to breakfast and dinner and conversations in between. And about being entertained, which was most important.
And once people figured that out, they switched off the television. It didn’t matter which anchor or columnist spoke to whom and what would happen later. They had electricty and the internet and p2p software programmes (which weren’t yet banned). There was a music show on and drinks to be had and friends to catch up with.