Posted On Saturday, March 30, 2013 at 08:36:51 AM
Wittels with Paris Hilton
High-street fashion is making its presence felt in the city with the first international designer Eva Danielle Wittels retailing out of Pune. Wittels talks about what pulled her to Pune and what she loves most about designing.
Why did you pick Pune to launch your label in India?
I was very keen on spreading my business to India and conducted research for three years. During this time, I discovered that Pune is a growing avenue for fashion as compared to the other metros that are established in the field. I did not want to venture into a comfortable market.
Pune has so much potential and requires an initial push. I’m glad I selected this city because in the future I can see that it will have tremendous development in the fashion industry.
How do you find inspiration for your designs? What is the USP of your label?
I received a Fine Arts degree from The School of the Art Institute of Chicago. A lot of my inspiration comes from history. Everything about art — be it an 18th century painting or a century-old sculpture — I try and adapt a style from it. The colour and style of an era is what inspires me.
Also, I design differently for every country. You will not see a repeated line in two places. The USP of my label is that you can have two pieces in the one outfit you have purchased. For instance, reversible skirts, jackets and corsets.
What’s your most important style advice?
Apair of black stilettos is a must in every girl’s wardrobe. Be yourself in whatever you wear.
How do you use today’s technology to stay ahead in the age of fast fashion?
Honestly, Internet is the reason why I am here. I came across Pune’s potential as a fashion market while simply browsing through the Net. I know about India because of the Net.
What do you believe makes a quality article of clothing?
The stitch of an outfit and the quality control of the material is what make the article. The second important factor is the fit. If you have a beautiful dress, but if it fits poorly, then it is of no use.
What’s your favourite part about conceptualising a design?
The inspiration and thought process before going on paper to sketch is what I enjoy. The colours of my design are what come to me first. I was born and raised in Miami, which is very similar to India in terms of colour, style and culture. I relate to the bright and loud colours here.
What advice do you have for aspiring fashion designers?
Aspirants should stick to their style and remain passionate to survive in this creative field. Fresh graduates should first work with someone before they start out on their own. This will help them gain experience and exposure to the workings of the industry. In college, you learn to make one piece, but at work, you can learn to make 500!
How would you define your personal style?
I’m Bohemian, free and love colours. I wear everything that I design. Corsets are one thing that I swear by as they make me look thin. They also complement the Indian body type really well.