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Posted On Wednesday, December 23, 2009 at 03:22:17 AM
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Research team of Tamagawa University in Tokyo, Japan has shown that generosity appears to be automatic and arises from activation in a brain area that controls intuition and emotion. They define “prosocial” people as those who prefer to share and share alike, and “individualists” as those who are concerned with maximising their gain. The team found that the prosocial group preferred even splits while the individualists favoured distributions where they got the money. And the only brain region that differed in activity between the groups was the amygdala. They found that the prosocials’ brains reacted to the unfair distributions, even when the parts of their brain were taken up by other tasks, suggesting they were not suppressing selfish desires. |
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