The Censor Board of Film Certification may be averse to bringing The Dirty Picture to people’s drawing rooms however the French have no such qualms. Come July 4 and Ekta Kapoor’s controversial film will release in France, complete with French sub-titles. It will show on three screens in Paris and one in Orleans. After the initial run, it will travel to smaller towns, releasing in all major art-house cinemas there.
With the posters ready, Mirror happens to be in possession of one such. Elaborating on the French connection, director Milan Luthria said, “C’est fantastique! (It’s fantastic). We are now invading France. I am confident the French will react with great fanfare to our film and pick up all subtle nuances of character and performance.
The team is very excited. We will call everyone over for some hors d’ouvres (open hours) and exquisite French wine to celebrate. As for me, I would have loved to be in France on July 4 but I am so caught up with the pre-production of my next Once upon a time in Mumbai 2.”
Tanuj Garg, CEO, Balaji Motion Pictures, said, “It’s a happy feeling when your baby goes places. The French are great creators and connoisseurs of films with a distinctive appeal in the world cinema market. We’re glad that our cult film will be resonating with the audience in France.”
Explaining why France is the chosen destination for the film, a source told Mirror, “France has always been a Bollywood-loving country but recently, the demand for Hindi films has further increased. Besides, it is always a good move to take your product to an international market if it has done well.”
Copyright 2008 Bennett Coleman & Co. Ltd. . All rights reserved.